国开形成性考核《商务英语（2）》单元自测（3）试题及答案 （整套相同，如遇顺序不同，Ctrl+F 查找，祝同学们取得优异成绩！）
一、单项选择题（每小题 10 分）
[题目]The Smart Color Laser Copier is comparable ________ professional editing. 正确答案：
to
[题目]—This is _Focus Advertising Agency. How may I help you？ —__________________________. 正确答案：
I need some information on the advertising rates of your magazines.
[题目]—__________________________. — It will take at least three weeks. 正确答案：
How soon will you finish our TV commercial？
[题目]—__________________________. — I’m planning to go to Canada for further study. 正确答案：
What is your intention after resigning your current job？
[题目]—__________________________. — Once a week.
正确答案：
How often does your department hold a meeting？
[题目]Our advertising rates are ________ size and location. 正确答案：
based on
[题目]Remember we want to create a forward-looking image ______ increase the awareness of our brand. 正确答案：
as well as
[题目]The Digital Image Processing of this copier is a prime reason you can ______ on it. 正确答案：
count
[题目]—__________________________. — We would like to get in with the fall publication, if possible. 正确答案：
Which edition would you like your advertisement to appear in？
[题目]It will take at least two weeks just to get the storyboard ______. 正确答案：
written up
二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。
1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.（
）
正确答案：C. 明天之前我们广告公司将会拿出广告的主题。
2. Product advertising aims at increasing sales by making a product known to a wider audience.（
）
正确答案：A. 产品广告旨在通过广泛宣传其产品来提高销售。
3. A good advertising program tells potential customers the benefits derived from the use of products.（
）
正确答案：A. 一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。
4. You can use either your own designers or a team of designers in our agency.（
）
正确答案：B. 您可以采用您自己的设计师，或者采用我们公司的设计团队。
5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company.（
）
正确答案：C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。
三、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写 T 错误写 F。
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media
for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.
Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement. （
T ）
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising. （
F ）
3. According to the text, there are three types of media used in advertising.（
F ）
4. Product advertising is different from corporate advertising. （
T ）
5. This passage is mainly about the history of advertising.
（
F ）